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IT COSMETICS BARRIER & CONCEALER


CASTING LOCATION: NY AREA

RECORDING LOCATION: NY AREA

"Barrier Cream" Campaign

  • MODEL 1, 25-34, female. Ethnically Ambiguous, Southeast Asian. Someone with sensitive & dehydrated skin.

  • MODEL 2, 25-34, non-binary, all ethnicities. Someone with neglected/dehydrated skin (i.e. no SPF/lack of water).
    MODEL 3, 35-44, female, Latinx, Southeast Asian, African Amercian/Black. Someone uses retinoid products, and has dry & reative skin (e.x. rough patches).
    MODEL 4, 40-50, female, Caucaisan. Someone with visible redness, sensitive or prone/reactive skin. Someone who has gone through facial cosmetic injections or lasers (e.x. botox, lip fillers) and is proud of them.

"Concealer" Campaign

  • MODEL 5, 40, female, Caucasian. Outgoing, fun & confident.
    Have noticeable skin issues that they are comfortable & proud of, with or without makeup. Examples: Dryness, dullness, spots/imperfections, light discoloration or slight under eye circles.

  • MODEL 6, 55+ Female, Caucasian. Outgoing, fun & confident.
    Have noticeable skin issues that they are comfortable & proud of, with or without makeup. Examples: Dryness, dullness, spots/imperfections, light discoloration or slight under eye circles.

  • MODEL 7, 30s, female, Latinx, ethnically ambiugous. Outgoing, fun & confident.
    Have noticeable skin issues that they are comfortable & proud of, with or without makeup. Examples: Dryness, dullness, spots/imperfections, light discoloration or slight under eye circles.

  • MODEL 8, 20s, female, Southeast Asian, ethnically amibugous. Outgoing, fun & confident.
    Have noticeable skin issues that they are comfortable & proud of, with or without makeup. Examples: Dryness, dullness, spots/imperfections, light discoloration or slight under eye circles.

  • MODEL 9,30-35, female, African American/Black. Outgoing, fun & confident.
    Have noticeable skin issues that they are comfortable & proud of, with or without makeup. Examples: Dryness, dullness, spots/imperfections, light discoloration or slight under eye circles.

Earlier Event: March 11
BOUTIQUE NYC HOTEL
Later Event: March 25
OLLY "B2S"