CASTING LOCATION: NY AREA
RECORDING LOCATION: NY AREA
"Barrier Cream" Campaign
MODEL 1, 25-34, female. Ethnically Ambiguous, Southeast Asian. Someone with sensitive & dehydrated skin.
MODEL 2, 25-34, non-binary, all ethnicities. Someone with neglected/dehydrated skin (i.e. no SPF/lack of water).
MODEL 3, 35-44, female, Latinx, Southeast Asian, African Amercian/Black. Someone uses retinoid products, and has dry & reative skin (e.x. rough patches).
MODEL 4, 40-50, female, Caucaisan. Someone with visible redness, sensitive or prone/reactive skin. Someone who has gone through facial cosmetic injections or lasers (e.x. botox, lip fillers) and is proud of them.
"Concealer" Campaign
MODEL 5, 40, female, Caucasian. Outgoing, fun & confident.
Have noticeable skin issues that they are comfortable & proud of, with or without makeup. Examples: Dryness, dullness, spots/imperfections, light discoloration or slight under eye circles.
MODEL 6, 55+ Female, Caucasian. Outgoing, fun & confident.
Have noticeable skin issues that they are comfortable & proud of, with or without makeup. Examples: Dryness, dullness, spots/imperfections, light discoloration or slight under eye circles.MODEL 7, 30s, female, Latinx, ethnically ambiugous. Outgoing, fun & confident.
Have noticeable skin issues that they are comfortable & proud of, with or without makeup. Examples: Dryness, dullness, spots/imperfections, light discoloration or slight under eye circles.MODEL 8, 20s, female, Southeast Asian, ethnically amibugous. Outgoing, fun & confident.
Have noticeable skin issues that they are comfortable & proud of, with or without makeup. Examples: Dryness, dullness, spots/imperfections, light discoloration or slight under eye circles.MODEL 9,30-35, female, African American/Black. Outgoing, fun & confident.
Have noticeable skin issues that they are comfortable & proud of, with or without makeup. Examples: Dryness, dullness, spots/imperfections, light discoloration or slight under eye circles.